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MoMA

Design Store meets Japan

Location

Asia

Sector

Brands

Services

Retail Design

Date

2018-2021

Scale

Multiple Sites

Japan’s appetite for design-led products, and the MoMA brand, opened up an opportunity for ten new retail spaces across the country. MoMA asked us to create a series of design-sensitive commercial spaces within Loft, one of Japan’s largest department stores.

Over three years we created ten sites – from small corner concessions to standalone stores. Each space is designed around the MoMA aesthetic, displaying products beautifully, and guiding the customer flow around the space.

Design Consistency

Getting the space plan in line with the brand was a top priority for us. We negotiated additional height allowances for the display units that would enable customers to see more merchandise without losing any visibility through the greater shop floor. To overcome wall-hanging restrictions, we created a floating print display unit that hangs from the ceiling.

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We’re proud of our history with MoMA, so getting the space plan in line with the brand was a top priority for us. We wanted to build on MoMA’s established material palette with a visual texture. By adding fluted glass to display shelving we were able to expand the material range while retaining a sense of space and transparency for customers.
Callum Lumsden
Founder and Creative Director
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Bespoke Design Elements

We worked with MoMA’s merchandising team to plan a bespoke display layout that places the curated range of products at the centre of the retail space. In keeping with MoMA’s style, the overall design is clean-cut and refined. Display furniture features blonde wood supported by a minimal black linear framework allowing the products to stand out.

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Next Project
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