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Warner Bros. Studio Tour London

Moments of magic, fantastical encounters

Location

UK

Sector

Visitor Attraction

Services

Experiential Design

Date

2020

Scale

Large

Awards

2020 EuroShop Design Award, Store of the Year
2020 Tripadvisor Top 10 UK Visitor Attractions

It’s the magic in the details

We’ve created celebratory spaces to connect fans to their favourite films.

It takes a lot to live up to the dreams of a mega fan.
But any visitor to Warner Brothers’ Harry Potter Studio Tour knows – that’s exactly what it does.

Since 2012, it’s welcomed 7,500 fans a day – enveloping them in the films in ways never done before. And from the initial concept to today, we’ve partnered with Warner Brothers to keep evolving the experience and make every visit utterly unforgettable.

Gift retailers would do well to give this the once over. It’s a clear demonstration of what can be done when creativity and commerciality join forces.
John Ryan
Retail Week
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Enchanting escapism

The films are filled with glorious, gut-busting food. Now visitors can taste it too. Since the initial Backlot Cafe, we’ve added three new eateries to the tour – each with a distinct setting, and food and drink to match. The Food Hall captures the spirit of Hogwarts. Diners sit surrounded by outsized marauders maps and more than hundred floating candles. The Hub Cafe celebrates the craft of potion making with 250 prop potion jars filled with ingredients from the botanical to the bizarre. Finally, The Chocolate Frog Café is a magnet for sweet lovers. Inspired by the box for the wizarding confectionery, we’ve influenced the flavours as well as the aesthetic – with replica food and drinks inspired by the films.

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